For B2B SaaS founders and marketing leaders
Your growth is capped by one constraint.
Free. Takes about 2 minutes.
Results I have driven across 15+ years, in house and consulting. The principle travels. If it has a funnel and a bottleneck, the method works.
+14.1%
sales lift from a single A/B test I led at Southwest Airlines, biggest single-test result on the team at the time (plus +13.2% loyalty sign-ups)
+83%
conversion lift on a landing-page A/B test I helped lead (bounce 58% to 32%)
0 to 44
Ahrefs domain rating I built for Grow Predictably from a cold start
~$2M
marketing-originated pipeline an AI initiative contributed to, supported by my reporting
15+ years building growth systems for
Roles and consulting engagements, 2008 to 2026. Logos represent prior work history, not current endorsements.
The pattern
You do not have a tactics problem. You have a constraint problem.
- 01
The Spike
One campaign or channel pops, then goes quiet.
- 02
The Chop
Sales swing up and down and you can never call next quarter.
- 03
The Flatline
You have stalled and you are out of new ideas.
The belief that the answer is one more tactic is the actual problem. The gap is rarely where teams go looking. Most pour money into the top of the funnel while the real leak sits downstream, in the gap right after the sale where a buyer waits to find out if the promise was real. Growth is usually a retention problem wearing an acquisition costume. The Growth Gap Scan is built to find that leak, wherever it actually is, before you spend another dollar guessing.
Who this is for
Built for people who own the number.
B2B SaaS Founder
Needs a repeatable pipeline beyond founder led sales to improve activation and LTV.
B2B SaaS Marketing Leader
Wants a clear read on where the funnel is actually leaking so the next quarter is not another guess.
Fractional Revenue Leader
Needs a repeatable demand and follow up engine to plug into each client account.
Coach, Consultant, or Boutique Agency
An adjacent fit: the same diagnostic method applied to a service business.
Growth Gap Marketing
Diagnose before you prescribe. Three moves over 90 days.
Built on the Theory of Constraints. Most teams pile on tactics. We name the single constraint capping your growth, clear it, then move to the next one. Diagnose. Clear. Measure. Repeat.
- 01
Map how you actually win customers
Every channel, asset, and funnel that turns a stranger into a customer, laid out as one connected system.
- 02
Find the one constraint
Growth Gap Marketing, my diagnostic approach built on the Theory of Constraints, names the single bottleneck capping your growth so we clear that first, instead of twenty things at once. The Growth Gap Scan is the free, public version of this same diagnosis.
- 03
Run the highest-impact fixes
The few moves that clear the constraint, executed, measured, and fed back into the system.
- 01
Step 1: Find your gap
Run the free Growth Gap Scan. Two minutes, and you see your real growth gap.
- 02
Step 2: Accelerator
If it is a fit, we run the Predictable Growth Accelerator. We install the engine that clears your constraint.
- 03
Step 3: Fractional CMO
Ongoing fractional CMO. Most clients keep me on as their Fractional CMO once the engine is installed.
Proof, in the world you sell into and beyond
Featured result
At Southwest Airlines, a single A/B test I led drove a 14.1% sales lift and a 13.2% lift in loyalty sign-ups, the biggest single-test result on the team at the time.
Inside an enterprise B2B SaaS company, your world
- A technical SEO overhaul I ran cut bad URLs 84.1%, from 3,810 to 605, in eight months.
- An A/B test I helped lead lifted conversion 83% and cut bounce from 58% to 32%.
- A multi-team web optimization effort I contributed to grew contact-sales pipeline 68%.
- I helped grow qualified-lead volume 58% year over year across three streams; the strongest single stream grew 222%.
- My reporting and dashboard work supported an AI initiative that contributed to roughly $2 million in marketing-originated pipeline.
The method transfers
At a global beauty and skincare brand, I partnered with regional markets to run 12 plus A/B tests.
My own business
I took Grow Predictably’s Ahrefs domain rating from 0 to 44 from a cold start.
Verified client recommendations
In their own words
LinkedIn recommendation
“His strategic insights have been instrumental in transforming my business, leading to a significant increase in profits. He has a knack for identifying opportunities for growth.”
LinkedIn recommendation
“An AI marketing professional who introduced me to the amazing world of AI technology. Patient, timely, incredibly knowledgeable. He significantly improved my productivity and deepened my interest in AI.”
LinkedIn recommendation
“Brian helped me reframe AI, not as a tool that simply executes tasks, but as a true thinking partner. It improved my reasoning, creativity, and overall quality of work.”
Upwork review
“Super responsive, knowledgeable, and really thoughtful in his approach. He didn't just deliver the automation and call it a day. He might not be the cheapest, but he's worth every penny. I'd absolutely hire him again.”
Upwork review
“Brian transformed this headache into a seamless, automated solution. He delivered beyond my expectations, providing actionable insights for expense optimization. If you need a creative and reliable automation expert, Brian is the solution.”
Quotes condensed for readability; full text available on LinkedIn and Upwork. Individual results vary based on market, offer, and implementation.
Why me
A system you can actually run, not a deck you file away.
I blend a clear customer-journey map, a growth scorecard, and a sales canvas with hands on implementation.
Brian Shelton
Founder. 15+ years across in-house and agency marketing roles.
- DigitalMarketer Certified Partner (since 2020)
- MIT Digital Analytics Certificate
- Optimizely A/B Testing Certified
- Make.com AI and Automation Certified
- Tiny Habits Certified Coach (BJ Fogg)
- MS, Marketing, University of Texas at Dallas
Your revenue operating system: the three pillars
Pipeline Fuel
Positioning, offers, content engine, outbound/partners.
Conversion Control
Lifecycle messaging, follow-up automations, deal acceleration.
Retention Flywheel
Onboarding, delivery checkpoints, NPS + expansion plays.
From chaos to predictable
15+ years across in-house and agency marketing roles, and I saw the same pattern: strong products trapped by unpredictable growth. I started Grow Predictably to build the systems I wish I had, ones that create freedom, not just revenue. I am not just an implementer. I am your dedicated growth partner.
Your complete growth toolkit
- Custom Growth Blueprint
- Marketing Automation Engine
- AI Workflow Templates
- Quality Control Playbooks
- Team Ritual Maps
- Performance Guardrails
- Conversion Templates
- Growth Measurement Dashboard
~2 to 4 hrs every two weeks. Implementation backed support.
Our done-with-you guarantee
We are committed to your success. Our promise is that we will work alongside you until every system outlined in your Custom Growth Blueprint is built, tested, and fully operational.
You won’t be left with a strategy on a shelf; you’ll have a running engine.
Questions
Frequently asked questions
Ready to see your real growth gap?
Two minutes in the Growth Gap Scan and you walk away knowing the one thing capping your pipeline. Free, no obligation.
Find My Growth GapFree. Takes about 2 minutes.